At Replica, we believe that better data leads to better decision-making, particularly in connection to the development and management of the communities in which we live and work. Our approach to delivering insight to our customers is rooted in using a composite of data sources to do advanced modeling and simulation of the built environment. We believe that this type of approach is a powerful tool to address issues such as climate change, racial injustice, and inequitable economic growth. But we also know that it comes with its challenges, particularly in relation to personal privacy and the ethical use of the insights generated by our platform.
We are uncompromising in our belief that better insights should not come at the expense of personal privacy or civil rights. Given the current absence of regulations and standards, and our position in the marketplace, Replica will help to define what the ethical use of “Big Data” looks like. We want to lead, not react. We embrace this responsibility and recognize its implications. This commitment to privacy sets us apart.