Foursquare ITP Transit Market Segmentation® Analysis

Understanding transit usage patterns and mode split is essential for creating efficient, convenient, and cost-effective transit networks. The Foursquare ITP Transit Market Segmentation Analysis Tool empowers transit agencies, planners, and decision-makers by providing a clear, data-driven understanding of origin-destination (OD) travel patterns and market opportunities within their service areas. Use this tool for projects that aim to improve connectivity, reduce congestion, and better serve transit-reliant populations.

The tool analyzes OD pairs among user-defined subareas and focuses on key characteristics like market share and travel time ratio between transit and general auto trips. Based on how each OD pair performs in terms of mode share and transit competitiveness, the pairs are classified as having high-performing transit, needing transit improvement or enhancement, or opportunities for potential transit expansion.

‍

Don’t rely on guesswork for your transit projects. Invest in the data and analyses you need to shape the future of transit in your community.