Privacy Policy

Privacy Policy

Last updated: September 2021

This Privacy Policy describes how Replica, Inc. and our corporate subsidiaries and affiliates (collectively, “Replica”, “we”, “us”, or “our”) collect, use, and share the information of people who visit www.replicahq.com or use the Replica products (collectively, the “Services”).

1) Personal Information We May Collect

 a. Information you provide to us directly.

You may provide certain information to us through the Services including:

  • Contact information, such as your first and last name, email address, phone number, professional title and organization name.
  • ‍Account information, such as your username and password and any account preferences for the Services.
  • ‍Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us.
  • ‍Usage information, such as information about how you use the Services and interact with us, including information you provide when you use any interactive features of the Services.
  • ‍Marketing information, such as your preferences for receiving communications about our products, activities, publications, and details about how you engage with our communications, as collected by automated marketing tools.

b. Information we obtain from social media platforms.

We may maintain pages for Replica on social media platforms, such as Medium, Facebook, Twitter, and LinkedIn. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy. If you choose to connect your account on a third-party platform or network to the Services, like using your Medium account to access our blog, we receive information from that platform or network. You may also have the opportunity to provide us with additional information via the third-party platform or network, such a list of your connections. You can read more about your privacy choices for social media networks and other third-party platforms by visiting the privacy policies of such sites. We may combine information that we collect from you through the Services with information that we obtain from such third parties and information derived from other products or services we provide.

c. Cookies and Other Information Collected by Automated Means.

We, our service providers, and our business partners automatically log information about you, your computer or mobile device, and activity occurring on or through the Services. The information that may be collected automatically includes your computer or mobile device operating system type and version number, manufacturer and model; device identifier; browser type; screen resolution; IP address; the website you visited before browsing to our website; general location information such as city, state or geographic area; and information about your use of and actions on the Services, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but your browser may allow you to modify your browser settings to decline cookies if you prefer. If you disable cookies, you may be prevented from taking full advantage of the Services, because the Services may not function properly.

2) How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

  • provide, operate, and improve the Services;
  • establish and maintain your user account on the Services;
  • facilitate social features of the Services, such as our blog;
  • communicate with you about the Services, including by sending you announcements, marketing and promotional communications, updates, security alerts, and support and administrative messages;
  • understand your interests and personalize your experience with the Services;
  • research and development;
  • provide support and maintenance for the Services;
  • comply with our legal obligations or as permitted by law;
  • protect the safety and/or integrity of our users, employees, third parties, members of the public and/or our Services;
  • administer and troubleshoot the Services; and
  • respond to your requests, questions and feedback.

We may combine information that we collect from you through the Services with information that we obtain from affiliated and nonaffiliated third parties, and information derived from any other products or services we provide.

We may aggregate and/or de-identify information collected through the Services. We may use de-identified or aggregated data for any purpose, including without limitation for research and marketing purposes and may also share such data with any third parties, including without limitation, advertisers, promotional partners, sponsors, event promoters, and/or others.

3) How We Share Your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances or as otherwise described in this Privacy Policy (such as for legal purposes):

  • Service providers. We share your personal information with third-party companies and individuals that provide services on our behalf or help us operate the Services.
  • ‍For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.
  • Legal requirements. We may share or disclose certain information if we believe in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.
  • ‍Business transfers. We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a potential or actual business transaction such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
  • ‍Consent/At Your Direction. We may share your information with your consent or at your direction. For example, we provide functionality that enables you to disclose your name when you share a Policy Zone with other users or the public. We do not control how other users or third parties use any personal information that you make available to other users or the public.
4) Online Analytics and Tailored Advertising

a. Analytics

We may use third-party web analytics services on the Services, such as those of Google Analytics. These service providers use the sort of technology described in the “Cookies and other information collected by automatic means” section above to help us analyze how users use the Services, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-On

b. Tailored Advertising

Third parties may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (a) inform, optimize, and serve marketing content based on past visits to our websites and other sites and (b) report how our marketing content impressions, other uses of marketing services, and interactions with these marketing impressions and marketing services are related to visits to our websites. We also allow other third parties (e.g., ad networks and ad servers such as Google Analytics) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device you use to access the Services by non-affiliated, third-party ad technologies, ad servers, ad networks or any other non-affiliated third parties. Those parties that use these technologies may offer you a way to opt out of targeted advertising as described below. You may receive tailored advertising on your computer through a web browser. Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may share with a service provider in hashed, non-human-readable form.

If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative’s (“NAI”) Consumer Opt-Out Link and/or the Digital Advertising Alliance’s (“DAA”) Consumer Opt-Out Link to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites, accessible by the above links.

5) Your Choices

In this section, we describe the rights and choices available.

  • ‍Access or update your information. If you have registered for an account with us, you may review and update certain personal information like your email address, professional role or name, in your account by logging into your account.
  • Opt out of marketing communications. You may opt out of marketing emails by following the unsubscribe instructions at the bottom of the email. You will continue to receive service-related and other non-marketing emails.
  • Cookies & browser web storage. For information on how to disable cookies and similar technologies used in the Services, see the section above on Online Analytics and Tailored Advertising.
6)  Security Practices

The security of your personal information is important to us.  We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

7) International Data Transfers

We currently operate only in the United States. Our computer systems are currently based in the United States, so your personal information will be processed by us in the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By using the Services, you agree to this Privacy Policy and you consent to the transfer of all such information to the United States, which may not offer a level of protection equivalent to that required in the European Union or certain other countries, and to the processing of that information as described in this Privacy Policy.

8) Children

The Services are not directed to, and we do not knowingly collect personal information from, anyone under the age of 16. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to [contact us]

9) Links to External Sites and Services

The Services may contain links to third-party websites or services. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.

10) California Do-Not-Track Disclosure

Replica is committed to providing you with meaningful choices about the information collected on our Services for third party purposes. That is why we have provided links (above) to the NAI “Consumer Opt-Out” link, the DAA opt-out link, and a Google opt-out link. However, Replica does not currently recognize or respond to browser-initiated Do-Not-Track signals, as the Internet industry is currently still working on Do-Not-Track standards, implementations and solutions.

11) Changes to This Privacy Policy

We may amend this Privacy Policy at any time by posting the amended version on the Services and indicating the effective date of the amended version. If we make a material change to the Privacy Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.

12) How to Contact Us

If you have any questions or comments about this Policy or Replica’s privacy practices, email us at info@Replica.com. You may also write to us via postal mail at:

Replica Inc.
Attn: Legal – Privacy
1814 Franklin St, Suite 1100
Oakland, California 94612

Schedule a Demo

Planning for additional housing near transit? Implementing
a vision-zero program? Moving away from traffic counts? Replica can help. Schedule a demo today.