EventSight
Calculate ROI on major investments, make YoY/MoM comparisons, and see visitor estimates. Replica’s EventSight Application enables customers to analyze the impact of sporting events, major weather incidents, farmers markets, and so much more, by measuring the relative uptick or drop-off in activity on specific days and times.
With EventSight, you can analyze custom geographies, select the date and time of interest, and choose the comparison window. The tool quantifies the relative change in activity in that location between the selected periods, enabling you to zero in on the time an event occurred and compare to the prior time period. This application uses Replica’s patterns data.
The Eventsight app unlocks dozens of analyses, including:
- Measuring ROI on Major Investments: Quantify the impact of investments like office-to-residential conversions, new infrastructure, or special events
- Measuring Economic Impact: Understand the effects of initiatives like Open Streets or events like Labor Day Parade by quantifying visit increases.
- Measuring Economic Spillover: Gauge the impact of events like sports games or festivals on nearby areas by comparing patronage on “game days” to “off days”.
- Understanding Weather Impacts on Economic Activity: Quantify differences in visits on sunny vs. rainy days, or normal vs.extreme heat days
- Understanding Impacts of Work from Home: Measure neighborhood impact on days when employers require in-office work vs. remote work days.
The City of Redmond, WA wanted to understand the economic impact of Derby Days, an event held every summer. Using Replica, the City quantified the increase in visits and activity generated downtown over the course of the 2-day event.
EventSight helped the City determine that Derby Days brought an estimated 15% more visitors downtown than compared to a typical Summer weekend.
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